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"We, at Bayo, deeply apologize for the message our campaign 'What's Your Mix: - has unintentionally conveyed." the company said in a statement. "We would like to express our regrets to those who have been offended or felt discriminated against."
It added: 'Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way."
Bayo's "What's Your Mix" campaign features mixed-race models in an attempt to portray beauty in racial diversity. However, it has received flak from social media users who find it "demeaning" and "racist."
A Bayo rep told ABS-CBN that the ads will pulled out as they come up with a new concept for their campaign in the coming days.
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