Great Moments In Design: Veuve Clicquot

It is a very sexy shade of yellow/gold. I have long dreamed of having a glass front refrigerator filled with Veuve Clicquot perfectly faced.

I hold the idea that Yellow is one of my least favorite colors, until I remember how much I love the color of the packaging of my favorite champagne, the eponymous Veuve Clicquot Ponsardin Yellow Label.

It is a color that captures self confidence, rare emotions & a sense of well-being: Tangerine, Nasturtium. Rothko put away his dark & tortured tone with squares of yellow. India's Yellow tends toward Gold: the setting of the sun to the break of dawn, symphonies of saffron, curry, papaya, amber mustard, pulpy orange. Buddhist monks of Tibet live in the beating heart of yellow, the color of wisdom & eternity.

The yellow of Veuve Clicquot labels came to life in late 1800s to distinguish the sweeter champagne preferred by the Russians whose bottle had the original white label. The yellow label was for the dry Champagne loved by the Brits & Americans. The first yellow was pale of hue, & faded by the time it made its way to the customers aboard cargo ships.

A decision was made to a deep yellow-orange. In 1877 it was officially registered as the Veuve Clicquot color so no other champagne manufacturer was allowed to use it. The color & design of the label has remained the same for over 140 years. It is a daring, dateless, delightful, divine color.The color of autumn of the sun, audacious, anxious, & spiritul.

Today is the 3rd anniversary of Post Apocalyptic Bohemian. I started to blog as a challange to myself on my 55th birthday. It took me 21 days to do the first post. By April I was asking myself to create a post a day. I had supposed that I could post about my fairly interesting life so far & celebrate famous gay folk on their birthdays. I dared myself to put out, into the universe, a mention of the things that I embraced with some passion: Design, Fashion, Music, Books, Film, Theatre, Adventure, & Love.

Nearly 4 months into daily posts, I was delighted to discover that someone on the World Wide Web would stop & read what I had posted. I had no inkling 3 years ago that individuals around the globe would desire a dose of the life of The Post Apocalyptic Bohemian every now & then.

Thanks to The Husband for the photographs & edits & for sticking it out. When I started PAB, we were, quite certainly, on the verge of divorce. The Husband: "I wasn't ever going to divorce. You get through the tough times with your partner..."

Thank you, from deep in being, to every person that ever peeked, pondered, & participated in my little spot on the Internet. When I return home I will toast you, the readers.