Beyoncé's 'House of Deréon' fashion line to be available in London

Beyoncé and Tina Knowles © House of Deréon

Beyoncé, her alter ego Sasha Fierce, and Beyoncé's mom Tina Knowles are hardcore fashion lovers and therfore, Beyoncé and Tina - who made many of the fierce outfits for Destiny's Child, back in the day - started their own clothing line, called House of Deréon, in 2005.

The line gets its name from Beyoncé's grandmother Agnéz Deréon, who was born in Louisiana in 1924. Agnéz was a dressmaker, who made custom-made clothing for private clients all throughout the South. Both Beyoncé and her mother call her "a true Renaissance woman."

Beyoncé is her mothers muse. Tina has said that her daughter is the perfect muse, because of "her sense of style that's unmatched and her chameleon-like take on fashion that's ever changing." Beyoncé collaborates with her mother on every aspect of the line.

From this September onwards, their House of Deréon collection will be available in London. This is a UK's first for Selfridges, where the collection will hit the racks. The autumn/winter 2011 collection is inspired by the "city jungle", with lots of leopard, snake and African rose prints, mixed with "tribal cues with edgy silhouettes." - I say, take a look at the brochure, because it's hard to paint a picture from that description.- Prices start at around £80 for a dress. Tina has said, "Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own."