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| Bethenny Frankel |
Earlier this year Bethenny sold her Skinnygirl Margarita brand for an estimated $100 million USD. Now she'll launch Skinnygirl Face & Body Solutions, as well as Skinnygirl Mommy. Bethenny, 40, has a no-nonsense approach to her new line of skincare products. Products will be fuss-free and in simple packaging. Even better? Alle products will sell for under $15 USD. Only downside? The line will only be available in the US.
The skin care products were developed by beauty firm Lotta Luv and will be - exclusively - available in 1,500 Wal-Mart stores as of this November.
Bethenny is quoted in a WWD interview as having said, "A $150 eye cream is ridiculous and absurd." To add, "Skin care can be confusing and I want it to be straightforward." Her own complexion is thanks to a consistent routine, and not to products claiming miracles. Bethenny is bothered by products that claimg that "you're going to look like Heidi Klum in two days," or "like you had a face-lift." She says, "I don't make false promises. I don't want people to think in three days they'll have no cellulite. That's not going to happen. I finally have good skin because I am consistent. I don't worry about brands. I do buy brands that are not expensive, ones that don't spend all the money on the packaging, but on the ingredients inside."
Bethenny seems to have a golden touch, when it comes to business. In addition to her cocktail line, she has also developed a shapewear line, called Smoothers n' Shapers, as well as nutritional products, including a daily cleanse called Skinnygirl Daily Cleanse & Restore. She also just doesn't stamp her name on things, saying "I have no idea how people could just stamp their name on something. I'm obsessed. I use everything, I named every single product. I created the packaging and the logo." Perhaps as a consequence of her hands on approach the expectations of her skin care line are high. In its first year alone, it is expected to make $18 million USD.
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