ABS-CBN Reigned In National Daytime, Primetime TV Ratings In July

Data from Kantar Media (Obtained by ABS-CBN)

The Kapamilya network continued its lead in TV ratings among urban and rural homes across the country for the month of July, wrestling daytime leadership (6AM to 6PM) from rival station and maintaining its consistent supremacy on primetime (6PM to 12 MN) when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

Data from Kantar Media show that ABS-CBN obtained an average national audience share of 42% for total day or a 12-point lead versus GMA’s 30%, which suffered a two-point decline in viewership last month.

For the entire month of July, ABS-CBN surged ahead of its competitors in national daytime with an average audience share of 37%, higher by four points than GMA’s 33%. More notably, the country’s highest rating daytime program “Be Careful with My Heart” on ABS-CBN even had more viewers than GMA’s primetime shows.  ABS-CBN’s “Be Careful With My Heart” rated at 19.7% as compared to GMA primetime programs “Kapuso Mo, Jessica Soho” (15.9%), “Luna Blanca” (15.7%) and “Makapiling Kang Muli” (14.3%).

And when primetime clocks in, ABS-CBN viewership soared to 49% or almost twice the number of households tuning to GMA that had 27% share.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It now has total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) added to its existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media’s audience panel now covers and represents 100% of the total Philippine TV viewing population.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.